![]() Most of the studies conducted with women on pubic hair removal have been quantitative in nature, providing empirical data which sheds light on the prevalence of the phenomenon. In countries such as the United States, United Kingdom, Canada and Australia, the obsession with removal of body hair also extends to the female pubic area, with mass media presenting it as desirable and sexy, and beauty salons offering different styles of fashioning pubic hair. Such theorization, I demonstrate, leads to a better understanding of how postfeminism is implicated in global structures of power as well as the affective qualities of postfeminism including intimacy and disgust.īody hair removal is considered an essential trait of femininity in many societies around the world. The aim of challenging the putative subject of postfeminism, using the example of Brazilian waxing, is not merely to include South Asian women in the discourse, but to advance a transnational theorization of postfeminism. In this paper, I draw on my ethnographic study of two beauty salons in London run by South Asian women to argue that these South Asian beauticians are postfeminist subjects as well. Little attention is paid to racialized women from the global south who perform aesthetic labor on other women’s bodies in the global north. Academic literature on aesthetic labor in general, and Brazilian waxing in particular, looks at white and middle-class women, as this category of women is considered the putative subject of postfeminism. Brazilian waxing is exemplary aesthetic labor directed at the self. This aesthetic labor is presented to women as freely chosen and empowering. We make all the efforts to keep our Waxing Studio in the highest standards of cleanliness.Postfeminism is a neoliberal sensibility that locates femininity in the body, thereby imploring women to constantly labor on, monitor and discipline their bodies. Our services are timed so we can clean and properly disinfect our work station, equipment and tools after each client with EPA (Environmental Protection Agency) approved solution. Our Client Satisfaction is our # 1 priority! We also specialize in Men's Waxing as well and we offer Special Waxing price to College Students Waxing and Teens Waxing at our Santa Monica, Beverly Hills, Agoura Hills, Brentwood (Los Angeles), Calabasas (Woodland Hills) and Hermosa Beach location.Īt our Studios we never double-dip, we use a clean disinfected and sterilized individual glass bowl and stainless steel spatula for each client. We are all experienced in Brazilian Waxing Techniques! Our technique is fast and efficient and is as painless as possible! We take pride in our position as “THE BEST BRAZILIAN WAXING IN LA”. She trained them personally and they are now waxing specialists that offer the best in Waxing Services. Germana and her partners are California Licensed Estheticians. We are a specialized full body waxing spa located in Santa Monica, Beverly Hills, Agoura Hills, Brentwood(Los Angeles), Calabasas (Woodland Hills) and now Hermosa Beach. She created the finest Homemade Organic and Hypoallergenic Honey Wax from PURE HONEY! Call us at (310) 987-7322 today.īrazilian Honey Waxing was created by Germana over 15 years ago. Brazilian Honey Waxing is taking the all precautions to ensure everyone’s health and safety. Today additional precautionary measures are in place and we are following a strict services protocol to make sure every beauty service is cleaner & safer than ever. We have been offering waxing services that meet the very highest safety standards. We are at your service with increased health & safety measures. With this partnership we are covering the beautiful Orange County area, making it easy and convenient for our clients from Huntington Beach, Irvine, Costa Mesa, Newport Beach, Laguna Beach and surroundings.Īll Genders, Bodies and Presentations are welcome here!! ![]() HONEY WAXING IN HUNTINGTON BEACH with our great 100% Pure Honey Wax providing the best waxing services inside Brazil Glow by Danielle. SkinGuru Spa by Michelle is partnering with us to provide the best facials services to our amazing clients, making BHW Santa Monica one stop for your Beauty needs. ![]() ![]() In partnership with TWO great business we now offer:įACIAL SERVICES with the greatest and authentic Hydrafacial Machine at our Santa Monica.
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